90% of app users who engage with an app at least once a week are more likely to be long-term users.ĪppsFlyer defines retention as the number of unique users that launched the app at least once during a specific day/week since installation or the total number of users that launched the app for the first time during the selected date range.On average, owned media (push notifications, email, SMS) Day 30 retention rates experienced 30% higher rates in 2021 compared to user acquisition campaigns.
In-app messages are proven to boost retention by 30% when properly implemented.The average app loses 77% of its daily active users (DAUs) within the first 3 days after install.DAU /MAU ratio of around 20% is considered good, with anything above 25% being quite exceptional.Average retention rate Day 30 (Android) – 2.59%.Average retention rate Day 1 (Android) – 23.01%.Average retention rate Day 30 (iOS) – 4.13%.Average retention rate Day 1 (iOS) – 25.65%.Research into worldwide retention rate shows that the average retention rate across 31 mobile app categories was 25.3% on Day 1, before falling to 5.7% by Day 30.
Advertisement - Mobile app retention key statistics The guide will be accompanied by plenty of data, images, and best practices tips, so you can be sure it is a worthwhile read. In this guide to mobile app retention, we will define retention and retention rate, discuss its benefits and purposes, and explore the most common strategies for retention. So, given how important retention is, let’s talk about it. Understanding retention is paramount to creating engaging user experiences that keep new users coming and ensures that old users stay locked in. Retention rate is an all-important metric for app marketers that helps them understand what percentage of their user base keeps coming back to the app versus how many are churning, or dropping out. That is where a good app retention strategy comes in. But what do you do after you have gained all these sweet new users? You need to keep them engaged and active if you are to keep your app profitable and sustain its growth. There are many ways to acquire mobile app users – App Store Optimization, influencer marketing, paid ads to name just a few.
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